Monday, July 22, 2013, 6:55 am
New branding seeks to boost North Bay’s craft manufacturers“North Bay Made” sees niche amid other region-based brands
By Eric Gneckow, Business Journal Staff Reporter
SANTA ROSA — A new branding initiative for producers of craft goods and foods in the North Bay is among the latest efforts to leverage the region’s growing rapport with consumers, providing distinct branding for companies creating products in the six counties of Sonoma, Marin, Napa, Solano, Mendocino and Lake.
Called “North Bay Made,” the branding, developed under Santa Rosa’s Share Exchange, features county-specific logos with a common visual motif meant to evoke a broader North Bay regional brand.
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